Find out how your Trust’s Employer Brand has scored on our leaderboard

Ahp Recruitment

Employer Branding

Your Employer Brand is a representation of your culture. It’s the stories your employees tell. It’s the experience you have while working for an organisation.

Having worked with over 60 NHS Trusts over the past 7 years, we know that having a strong Employer Brand is a key element in solving the workforce crisis. It’s cost effective, sustainable and promotes Trusts and healthcare organisations as the employer of choice both locally and nationally. Employer Branding can facilitate better recruitment, attracting values-aligned top talent, (those people more likely to stay), as well as making you stand out against competitors.

We have recently surveyed every Trust across the UK, rating them on their Employer Brand proficiency. Here’s what we discovered…

  • 89% of Trusts do not have a recruitment website
  • Of those that do have a recruitment site, job vacancies are only easy to find on less than 20% of these
  • 79% of Trusts have no Employer Brand, and of those that do, 47% aren’t using it consistently
  • A small 18% of Trusts have dedicated social media channels for recruitment, and just 6% are posting in a way which is attractive and enticing for candidates
  • There is a clear correlation between Employer Brand efforts and staff survey results, as the top 5 Trusts on our list all scored above average or best, whilst the bottom 5 scored average or below

Just R’s Employer Brand Awards 2023

We have taken the time to analyse every organisation across the UK to assess their current Employer Brand ranking. Scroll through the list or use the search bar to find your Trust

Northern Ireland

    For a breakdown of how your Trust was assessed simply complete the details below

    Let us know if you would like to receive personalised feedback from our team of Employer Brand experts