Why Us?

Our team of marketing and design experts have a wealth of experience from a variety of backgrounds, with an added key ingredient of a strong passion for the NHS! We are a highly skilled team, driven to improve the way the NHS communicates and presents itself to prospective employees delivered through strong employer branding paired with targeted digital campaigns.

Every Organisation has an employer brand. It’s the way in which you are perceived as an employer. Your employer branding is what helps differentiate yourself from others in order to attract, retain and engage individuals. Strong employer branding not only provides an Organisation with the tools and resources to attract the very best talent and strengthen their talent pipeline, it also has the potential to enhance an individual’s loyalty to their employers, to influence career choices and career changes. It even has the ability to influence leadership and management styles.


Work with Us
NSFT Employer Brand

Why It's Important

A strong employer brand alongside a strong understanding of your core values not only helps to attract top quality candidates, but it will also help increase the likelihood that future employees will be a great fit for the Organisation and culture. This will lead to increased productivity and staff morale, as well as ultimately allowing for the delivery of excellent patient care.

We are dedicated to helping healthcare Organisations to build their employer branding, execute powerful recruitment marketing strategies and build talent pipelines of passive candidates to their Organisations, transforming the recruitment outlook of the NHS.

Impacts of a strong Employer Brand



more likely to make a quality hire if you invest in employer branding

A strong employer brand leads to a


drop in recruitment costs

According to research conducted by the Brandon Hall Group

                   According to research from CareerArc

Take a look at some of the employer branding that we have produced for our clients

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NELFT Larger
Betsi Larger
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Tameside Logo
UHS Logo Branding
View More Of Our Collaborations

Just R’s mission is to educate the NHS on the power of Marketing, Brand and Communications through the delivery of tried and tested solutions used by the world’s biggest and best companies, enabling them to reach and attract the best people to join their Organisations. Over the past 6 years Just R has supported and partnered with over 50 healthcare Organisations to deliver 100s of successful recruitment campaigns.

We will work closely with your Organisation to help identify and develop a strategy built on transparency, accountability and inclusion. We will do a deep dive into the values, culture and team to gain an insight into exactly who you are and why great people would want to work for you.

By doing this, we make sure that the talent knows just how great you are and as part of a strategic partnership across our three pillars, we can help you to drive results which will allow us to achieve better together.

Find out other ways that we can help you

See our case studies

We work together with Trusts to attract, retain and develop good people who will provide vital care across great roles

Most Recent
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The power of passive advertising to attract over 1K Nurses, HCA’s and New to Care candidates to NELFT

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Just R help to fill admin vacancies at BDCFT with interest from 134 candidates in just 4 weeks

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NELFT’s Occupational Therapists campaign attracts a pipeline of over 130 AHP’s

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NELFT attracts over 350 Qualified Mental Health candidates through recruitment campaigns

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Mental Health Nursing campaign gains over 1,000 enquiries to South West Yorkshire Partnership NHSFT

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NELFT attract passive candidates and fill hard to recruit Medical and Dental vacancies

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Raising awareness of the Allied Health Profession in line with the strategy for England

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How NELFT built a talent pipeline of over 1,000 candidates in 6 months

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Utilising University Hospital Southampton’s USPs to fill vacancies in Critical Care


Let’s Work Together