Why Us?

The use of video-rich digital recruitment marketing strategies enable healthcare organisations to reach and connect with people wherever they are. When delivered effectively, video marketing can attract the workforce of today whilst also inspiring the workforce of tomorrow.


Just R’s in-house video and photography team work exclusively within the NHS and healthcare sector. Over the past six years, we have delivered projects on behalf of over 60 organisations across the UK, enabling them to reach and connect with the candidates they need through powerful digital content. We understand the significant influence that video marketing has on candidate attraction and retention, and our expertise and processes have been built to drive maximum results to NHS teams.

The purpose of our expert teams is to drive sustainable recruitment in healthcare. We are the partners you need to solve your workforce challenges.

The power of video


of recruiters say video has helped increase the quality of applications

Viewers retain


  of a message when they watch it in a video compared to 10% when reading a text

Why It's Important

The UK healthcare workforce is forecast to be 250,000 short by 2030, it is of critical importance to begin to do things differently to future-proof this vital workforce.

Telling the story of your organisation is vital to attracting potential candidates who are actively or passively searching for the perfect opportunity to land on their door. We are here to help you become their first choice employer.

Let’s Work Together

JustR Homepage 2
JustR Homepage 6
JustR Homepage 1   Yeovil Midwifery

YouTube Icon2

Browse our YouTube

Take a look at some of the video content we have produced for NHS organisations.


Samantha Dawe, Matron for Trauma & Orthopaedics, Breast & Plastic Surgery, Rheumatology & Dermatology at Bradford Teaching Hospitals NHS Foundation Trust

The videos Just R produced for us make me so proud of our team. They have captured what it's like to work at Bradford, showcasing our Trust values and the honesty of the people that work here.

See our case studies

We work together with Trusts to attract, retain and develop good people who will provide vital care across great roles

Most Recent
The Christie   Nursing Refresh   05 23   Asset 16

Just R Enable The Christie to Reduce Nurse Vacancies from 100 to 43 with Sustainable Workforce Solutions

Betsi Mental Health And Learning Disabilities Assets 6

Encouraging Candidates to Consider NHS Jobs Through Admin Roles

Tameside  25 Feb Nursing Event  01 23   Facebook Event Cover Photo

Tameside & Glossop Fill 9 Hard to Recruit Vacancies in 6 Weeks

Warrington and Halton ED Nursing campaign

4 Months, 26 Hires: How Just R Enabled Offers for Midwifery and Pharmacy Roles

Advertisement for a recruitment event with Stockport NHS Trust, searching for more healthcare workers to join

Long Term Partners Fill 142 Vacancies in 8 Months

East and North Hertfordshire Theatres NHS recruitment campaign

Pipeline of 46 Qualified Nurses Attracted to East and North Hertfordshire in 3 Months

Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

Consortium Trusts of Capital Nurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives