Our dedicated videography and photography team use storytelling to bring your organisation to life!

Buckinghamshire NHS Midwifery campaign, Midwife

Why Us?

The use of video-rich digital recruitment marketing strategies enable healthcare organisations to reach and connect with people wherever they are. When delivered effectively, video marketing can attract the workforce of today whilst also inspiring the workforce of tomorrow.


Just R’s in-house video and photography team work exclusively within the NHS and healthcare sector. Over the past six years, we have delivered projects on behalf of over 60 organisations across the UK, enabling them to reach and connect with the candidates they need through powerful digital content. We understand the significant influence that video marketing has on candidate attraction and retention, and our expertise and processes have been built to drive maximum results to NHS teams.

The purpose of our expert teams is to drive sustainable recruitment in healthcare. We are the partners you need to solve your workforce challenges.

Employer Brand Videos

The power of video


of recruiters say video has helped increase the quality of applications

Viewers retain


  of a message when they watch it in a video compared to 10% when reading a text

Why It's Important

The UK healthcare workforce is forecast to be 250,000 short by 2030, it is of critical importance to begin to do things differently to future-proof this vital workforce.

Telling the story of your organisation is vital to attracting potential candidates who are actively or passively searching for the perfect opportunity to land on their door. We are here to help you become their first choice employer.

Let’s Work Together

Social Media Recruitment Videos

JustR Homepage 2
JustR Homepage 6
JustR Homepage 1   Yeovil Midwifery

YouTube Icon2

Browse our YouTube

Take a look at some of the video content we have produced for NHS organisations.


Onboarding Videos


Samantha Dawe, Matron for Trauma & Orthopaedics, Breast & Plastic Surgery, Rheumatology & Dermatology at Bradford Teaching Hospitals NHS Foundation Trust

The videos Just R produced for us make me so proud of our team. They have captured what it's like to work at Bradford, showcasing our Trust values and the honesty of the people that work here.

See our case studies

We work together with Trusts to attract, retain and develop good people who will provide vital care across great roles