Bradford District Care Foundation Trust (BDCFT) recruits 14 Community Nurses in just 4 weeks!
BDCFT had a need to increase its permanent Nurse staffing levels.
An incredible 14 job offers were made to qualified Community Nurses at Bradford District Care Foundation Trust’s first Nursing Open Day, following a four-week social media nurse recruitment campaign.
Almost 150 people registered their interest in attending Bradford District Care Foundation Trust (BDCFT)’s open day, resulting in 14 Community Nurse job offers being made.
The challenge
- The need to increase its permanent Nurse staffing levels, especially in Community
- Lack of social media presence
- Urgent need for promotion of available roles leading to an open day
Just R’s Solution
- High impact digital strategy
- Target and reach qualified, experienced Community Nurses, driving them to a recruitment interview day
- Brand refresh including development of video, photography and written content to effectively communicate the unique selling points of the organisation and opportunities available.
- Target the local region, through a tailored four-week Facebook and Instagram advertising campaign.
Results
Reach:
- Over 105,000 people.
Engagement:
- 3,000 people through likes, comments, shares and link clicks
Registered to attend:
- 147 potential candidates
Offers Made:
- 14
People engaged with the campaign via likes, comments & shares
People Registered to Attend Open Day
Nurses offered jobs on the day
A high impact, digital strategy including a refreshed recruitment brand identity, video, photography and written content to effectively communicate the unique selling points of the organisation and opportunities available.
Social Media Advertising
Bespoke content was then delivered directly to their target audience of experienced Community Nurses living within the local region, through a tailored four-week Facebook and Instagram advertising campaign.
