Successfully Recruiting Qualified Paramedics to the North East Ambulance Service (NEAS)

Challenges

• Vacancies for Qualified Paramedics
• Proposition of relocating to the North East of England
• Lack of social media presence

Just R’s Solution

• The development of an Employer Brand using both written and visual content centred around themes such as the benefits of living in the North East, career development opportunities and anecdotes from current staff
• Creation of a visual identity, focused around the tagline of “NEAS: A Career For Life”
• Construction of a dedicated recruitment social media page, plus delivery of a high impact digital marketing campaign

Results

• An audience of 84k people reached
• 40 interested candidates
• 18 Qualified Paramedics completed application forms

Conclusion

Through working with Just R, NEAS were able to develop a pipeline of candidates interested in relocating to join their Trust. Alongside this, the campaign increased awareness of roles available at the Trust.