Bradford Teaching Hospital’s Event Leads to 80 Appointments Made Across Two Days!

The Challenge

Having worked with us since 2017, we are delighted that Bradford Teaching Hospitals NHS Foundation Trust are collaborating on another project with us, this time running for 2 years! With just over a month between initial launch and the event dates, the challenge came to quickly attract valued aligned candidates to attend the event, while also building up awareness and engagement for the Trust through a dedicated social media page.

What We Did

The creative team at Just R built upon the brand identity we had already developed for the Trust, bringing it more up to date. Combined with photography and key messages used to capture genuine, real life experiences of those currently working at Bradford Teaching Hospitals, we further developed the story of what a job within the Trust looks like.

All of this content contributed to a dedicated recruitment Facebook page, set up and managed by the Digital team at Just R. We targeted passive candidates, those not actively looking for a job, in order to engage as many people as possible through the campaign, and as it takes us approximately 7 times of seeing an advert before acting on it, it was important to ensure the messaging stayed consistent and attractive.

The attraction of passive candidates meant that the application processes needed to be simple – after all, someone wanting to enquire about the possibility of a job isn’t going to fill in a long application form are they? Candidates could register their interest, which filters them into the Just R RPM system, a bespoke talent pipeline management system built by us! Here, the candidate consultant team takes over, pre-screening candidates according to a traffic light system established by the Trust. This ensures that candidates attending the event are values-aligned, quality applicants that Just R know will be perfect for the roles available.

In Bradford Teaching Hospitals case, the Just R team invited relevant candidates along to the two-day recruitment event, where the team at the Trust were on hand to make the days a huge success.

Results

And what a huge success it was! With over 100 candidates interested in the event, and a total reach of 481,752 people through the campaign, the two days resulted in 80 appointments of registered nurses, children’s nurses and HCA’s, with more interviews scheduled to happen after the event.

This great result is all helped by our long-standing partnership with BTH, where the campaign ensures the Trust is always ‘top of mind’ for any potential candidates, with consistent messaging and the ability to constantly test audience and advertising effectiveness.