The power of advertising: attracting over 2000 candidates to NELFT

NHS careers - routes into NELFT

Just R have achieved many things in our long-standing three-year partnership with North East London Foundation Trust, with a new 12-month collaboration about to launch.

In our latest project with NELFT, Just R have developed and strengthened NELFT’s brand and employer value proposition, constructed their bespoke recruitment website and delivered high-performing digital attraction campaigns. The result? An ever-growing pipeline of over 2000 pre-screened candidates who have registered their interest in working for the Trust between 2021 and 2022*.

Covering a vast range of localities across the South of England, NELFT provide Mental Health Services to their community and, amongst many other Mental Health Trusts in the UK, are struggling to fill hard-to-recruit to vacancies across the Organisation. That’s where we come in.

*Data accurate as of January 2023

2,012

Enquiries of interest

330

Enquiries from Qualified & Student Nurses

400

Enquiries from HCA's

260

Enquiries from New to Care

Focusing on ‘routes into NELFT’ the digital marketing campaign highlighted both the spectrum of professions and various career opportunities within the Trust – for already qualified, studying and new to care candidates alike. Taking this approach enabled the Trust to cast their net further afield and reach a broad audience to draw in over 653,000 microsite views, and reach over 500,000 through social media (both created and populated by Just R), as of November 2022.

Even without a specific focus on particular professions, the Trust was still able to build an equally impressive pipeline of over 2000 candidates, including enquiries from 330 Mental Health Professionals.

This campaign is an excellent example of the power of passive advertising techniques utilised by Just R to enable Trusts to: build strong, unique employer brands; encourage the consideration of NHS careers; increase student attraction; and to stand out against their competition- including other Trusts, private healthcare providers, and agencies as well as retail and hospitality in the case of new to care candidates, who’s value to the service has been highlighted in the NHS healthcare support worker programme which sets out to attract more new to care candidates to the profession.

NELFT Assets25

NELFT Assets31

Results

Here’s a quick summary of what we have achieved together:

  • Over 653,000 microsite views
  • Reach of 500,000+ on social media platforms created by Just R  
  • Enquires of interest of over 2,012
  • 330 enquiries of interest from Qualified & Student Nurses 
  • 400+ enquires of interest from HCA’s
  • 260 enquires of interest from people New to Care
Could we help you in your own staffing requirements?
Get in touch
Most Recent
Warrington and Halton ED Nursing campaign

1 Month, 5 Hires: How Just R Enabled 4 Midwives and 1 Pre-Reg Pharmacist to Be Offered Roles in Only 4 Weeks

VIEW STORY
Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

VIEW STORY
The consortium Trusts of CapitalNurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

VIEW STORY
Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives

VIEW STORY
The Christie campaign design, Nursing careers

Vibrant rebrand helps The Christie to establish a talent pipeline of over 100 Qualified Nurses in 6 months

VIEW STORY
BDCFT Admin NHS

Just R amass 134 enquiries of interest for BDCT admin vacancy in just 4 weeks

VIEW STORY
NELFT asset

NELFT attract over 130 AHP’s through collaboration with Just R

VIEW STORY
NELFT asset

NELFT attracts over 330 Qualified Mental Health candidates through digital marketing

VIEW STORY
SWYFT Nurses asset

Mental Health Nursing campaign gains over 1,000 enquiries to South West Yorkshire Partnership NHSFT

VIEW STORY