Pipeline of 46 Qualified Nurses Attracted to East and North Hertfordshire in 3 Months

East and North Hertfordshire Theatres NHS recruitment campaign

Just R and East & North Hertfordshire NHS Trust worked in partnership on a 3 month campaign to attract candidates to vacancies within their Theatres department, leading to a pipeline of 172 interested candidates in 3 months.

Challenge

Lack of social media presence
Vacancies in hard-to-fill roles
Lack of dedicated recruitment strategy outside of Trac
Proximity to London

Just R’s Solution

Creation of an eye catching, creative employer brand identity
Improvement of the Trust’s social media presence through a digital marketing campaign to create awareness of the roles available within the Theatres department
Storytelling achieved through photography and video to tell the real story of working at the Trust

172

Pipeline of Interested Candidates

Qualified Nurse Enquiries

Student Nurse Enquiries

Overseas Nurse Enquiries

Results

Campaign reach of 476,451 people
Pipeline of 172 interested candidates, including
- 46 Qualified Nurses
- 59 HCSW’s
- 2 RTP Nurses
- 11 Student Nurses
- 18 Overseas Nurses
- 4 ODP’s

Conclusion

In just 3 months, the campaign generated a pipeline of 172 interested candidates, including 46 Qualified Nurses and 59 HCSW’s. With more time to build momentum, the Trust would have started to see the benefits from being “top of mind” for candidates. Challenges are presented withShort campaign lengths, making it difficult to build momentum.

Just R work as an antidote to the expensive temporary staffing solutions relied on all too often by the NHS. We are a long-term, sustainable solution to the healthcare workforce crisis.

East and North Hertfordshire Theatres NHS recruitment campaign