The challenge 

In under three months, Norfolk and Norwich University Hospitals NHS FT (NNUH) have been able to welcome two Consultants. Often seen as an impossible task, Consultant recruitment can be a challenge, but Just R’s solution led approach has enabled NNUH to fill specialist positions within its Gastroenterology department.

The solution

By creating a digital recruitment campaign directed at passive job seekers, Just R successfully created an awareness of the need for Consultants across the Trust and attracted three UK based doctors who registered their interest – all within three months of the campaign going live! Two of which have now been appointed to the Trust.

Consultants recruited | NNUH

By combining bespoke imagery and video footage alongside content focused on the Trust’s Gastroenterology department, including it’s staff and the department’s plans for future development, the campaign greatly increased reach and engagement across social media and the TeamNNUH recruitment focused website.

The results

In three months, the following results were achieved:

  • Traffic to the Team NNUH Gastroenterology webpage increased from 78 visits in September to an impressive 434 in January
  • The NNUH Doctors facebook page reached an average of 33,585 people per month

NNUH are just one of the many clients that Just R has been able to help save time and money; also enabling the direct recruitment of candidates who are more aligned to their vision and values.

Consultants recruited | NNUH

The digital recruitment campaign was made up of:

Consultants recruited | NNUH

Website

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Nicola

Nicola Birrell
Creative Lead
UX & UI Design

Consultants recruited | NNUH

Social Media

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Nicola

Nicola Birrell
Creative Lead
Creative Lead

Recruitment Video

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Leah

Leah Tickner
Graphic Designer
Creative & Animation

Recruitment Video

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Leah

Leah Tickner
Graphic Designer
Creative & Animation

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