28 Qualified and Student Physiotherapist Applications Generated in 6 Months
Expanding on an existing relationship together, Derbyshire Community Health Services (DCHS) and Just R collaborated to create a 6 month attraction campaign in order to fill Physiotherapist vacancies within the Trust.
Challenge
- A struggle to efficiently and effectively attract values-aligned candidates to hard-to-fill vacancies in Physiotherapy
- No targeted social media campaign or presence
- Lack of dedicated recruitment strategy outside of Trac
Just R’s Solution
- Development of an existing visual brand and extension to create a strong EVP
- Dedicated recruitment Facebook page with ads run to target both active and passive candidates
- Candidates screened and passed to Trust by the Just R candidate liaison team
- Retention feedback provided to the Trust
Enquiries in total
Qualified Physiotherapists
Student Physiotherapists
People reached
Results
- Campaign reach of 540,619 people
- Pipeline of 35 interested candidates, including
- 16 Qualified Physiotherapists
- 12 Student Physiotherapists
- 5 Overseas Physiotherapists
- 1 Student AHP
- 1 candidate under offer
Conclusion
The campaign, while only 6 months in length, succeeded in helping the Trust to find a pipeline of suitable candidates for their hard-to-fill vacancies in Physiotherapy. Engagement from the DCHS team was also a great factor in the campaign’s success, as each potential candidates received a bespoke 1-2-1 conversation with a member of the Trust’s team.
