Our values

World Class

We strive for world class

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World Class

We strive for world class

We stick to our goals at Just R and it’s our mission to make the NHS the world’s top healthcare employer.

Professional Ethical

Professional & Ethical

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Professional And Ethical

Professional & Ethical

We are a highly skilled and trained team of marketing and HR professionals.

Responsive Proactive

Responsive & Proactive

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Responsive & Proactive

We stay ahead of the game, making quick and effective decisions. We keep our clients up to date.

Teamwork Collaboration

Teamwork & Collaboration

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Teamwork & Collaboration

Together we can achieve anything. We work collaboratively with clients.

Innovative Creative

Innovative & Creative

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Innovative & Creative

Our innovation and creativity has saved NHS Trust’s millions and we are always looking to improve.

Growth Development

Growth & Development

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Growth & Development

As we grow, we learn. In just 5 years, we have seen our savings diverted into driving better patient care.

We know that you need to meet the actions in the NHS People Plan.

Meeting those objectives means transformation across the NHS.

Just-R pride ourselves on understanding and sharing these objectives – we’re right there with you in needing to achieve them.

Our experience spans working with many different Trusts and our approach to recruiting quality staff is based on three pillars which support the plan.

“We’ll work alongside you and support a long-term strategy to grow your workforce with people true to your values


Rachael Bagshaw
CEO & Founder

Here’s the theory behind how we work

We focus on finding quality candidates whose personal values and behaviours align with those of the NHS.

If you put someone’s values at the heart of an employee search, you’ll gain talent that fits. We’ve seen it work – it increases engagement, productivity and staff morale. These people deliver excellent patient care.



Finding great talent isn’t where it ends. We’ll aid a smooth transition from candidate to employee.

The moment that an employee is offered a role is the moment they become engaged with your organisation. It’s your key point to make an impression and it will be one that stays with them during their first few months of work. Getting this right can improve retention. 



We’re passionate about supporting the whole employee journey. 

We gain insights from months 3 to 12 of an employee’s journey and we share this with you. We’re in a cycle of continuous improvement which helps to keep new staff engaged. 


Our Services

Employer Brand

Developing an Employer Brand


A strong employer brand which includes your core values, will not only help to attract high quality talent, but will also help to increase the likelihood of potential future employees. Those that are a great fit for you increase engagement, productivity and staff morale. They deliver excellent patient care.

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Social Media

We reach a new audience through social media


If you’re planning on a traditional method of finding a candidate – perhaps through standard job boards and agencies – you’ll be reaching out to a small group of people. Around the 30% mark who are actively looking for a job.

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Careers Websites

Developing your careers website


76% of job seekers prefer to apply through a careers website. These are websites filled with content communicating your Trust’s culture and values. In practice, we see them generate a constant flow of strong candidates to your organisation and they also support the onboarding process for candidates.

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We make the NHS application process smoother


Getting candidates interested in your NHS Trust is just the first stage. We know that they expect a tailored experience with a smooth and easy process from their first contact, through to onboarding.

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Pre Screening

We provide insights into your NHS onboarding process for new staff


There will be an estimated 250,000 too few people in the NHS by 2030. We work hard to ensure you retain as many new staff as possible.

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Retaining your skilled NHS workforce


The NHS need to retain at least 19,000 employees (by 2024/25) whilst simultaneously growing their workforce. It’s a huge task, and we’d recommend that Trusts have a clear plan of how they’ll retain top talent

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Exit Interviews

The true cost of losing an NHS employee


The average cost of losing an employee is staggering - up to 150-200%. This is a combination of time spent and the costs relating to processes such as attraction, compensation, productivity loss and training. It’s a key area for improvement for many of the NHS Trusts we are working with. Find out more ›

"We have managed to attract Nurses to Norwich who didn’t even know the city existed. The service is incredibly cost efficient, especially when you consider the reach of our campaigns. It feels like Just R are an extension to the recruitment team."
Helen Dove | Former Recruitment Manager | Norfolk & Norwich University Hospitals NHS Foundation Trust
"The response has been amazing. We are thoroughly impressed by the results! We have an advert which had rolled over three times with no applicants and we now have interviews, and they are not just local applicants."
Craig Olley, Community Team Manager
Norfolk and Suffolk Foundation Trust
"We have built a strong relationship with Just R over the years, which stood us in good stead when we needed to recruit quickly during the pandemic. The Norfolk needs you campaign was very successful and looped in seamlessly with our wider recruitment efforts, allowing us to find and hire the people we needed, when we needed them."
NEIL FISHER | Recruitment Manager | Norfolk and Norwich University Hospitals NHS FT
"We could never have imagined such a positive response, particularly in the middle of  the Covid-19 pandemic. With the right expertise, strong creative and clear messaging, targeted digital recruitment campaigns aimed at passive jobseekers can work in even the most difficult circumstances."
Richard Wormwell, Recruitment Manager, Bradford DIstrict Care NHS Foundation Trusts
“We were very impressed with the calibre of applicants and they showed compassion and care.” 
Sharon Barker, Nursing and Midwifery Quality Lead for safe staffing at Bradford Teaching Hospitals NHS Foundation Trust.
Urgent Nurse Recruitment | Chief Nurse Medical Director

Want to understand how we can help?

We’d love to share our expertise and pave the way for you to create your future team. Get in touch via our form or phone and chat to a member of our team.

Send an enquiry

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Chat to us

Phone and chat to a member of our team  on 01228 534 872 ›