The challenge 

Serve content to a wide range of potential candidates

Bay Health and Care Partners (BH&CP) are nationally recognised for being models of care. They represent 10 health and social care providers across the Morecambe Bay area and their shared vision is about helping their communities to enjoy great physical, emotional and mental wellbeing.

Our brief was to develop a user friendly recruitment website that could be accessed by both potential candidates and partner organisations in order to advertise and apply for jobs across the partnership.

Example jobs included GPs, Gardeners, Nurses to Receptionists.

Better With You   Nurse

The solution

Not just a website. A stronger brand identity too.

We extended the project so that the team would benefit even more from the development of a new site –  working into the brief a strong brand identity that could be used across the new website as well as ongoing advertising and communications.

We developed a number of visual themes to represent Bay Health & Care Partners. The chosen theme was a pathway which translated really well into a short explainer video. Using this video enabled us to define within a couple of minutes what the organisation stands for, as well as summarising how to use the site for a new user.

The results

A simple to use, informative website

A three month project from start to finish and the final results are simple to use – an informative website that has the ability to grow as the organisational needs change. It hosts all job opportunities available across the NHS and Public Sector Healthcare sectors within the Bay area. It’s simply a one stop shop for a wide range of users.

We track the statistics with a focus on how many users complete an application and where they’ve come from. This means that we understand the best channels to promote future vacancies.

www.betterwithyou.co.uk

Better With You   Surgery

The digital recruitment campaign was made up of:

Better With You Identity

Employer Branding

Our team developed a strong brand identity that could be used across the new website as well as ongoing advertising and communications.

More about this service
Nicola

Nicola Birrell
Creative Lead
Creative Lead

Better With You   Website

Social Media

We developed a user friendly recruitment website that could be accessed by both potential candidates and partner organisations in order to advertise and apply for jobs across the partnership.

More about this service
Nicola

Nicola Birrell
Creative Lead
Campaign Management

Better With You   Website – Video

Informative Explainer Video

We developed a pathway theme which translated really well into a short explainer video. Using this video enabled us to define within a couple of minutes what the organisation stands for, as well as summarising how to use the site for a new user.

More about this service
Nicola

Nicola Birrell
Creative Lead
Creative

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