Raising awareness of the Allied Health Profession in line with the strategy for England

Tameside AHP asset

A recent 3 month collaboration between Just R and Tameside and Glossop AHP teams delivered over 150 enquiries of interest from a range of allied health professionals including Radiographers, Physiotherapists and Occupational Therapists.

150+

Enquiries of interest from AHPs

8

AHPs appointed

1.3 Million

People Reached

Making up the third largest clinical workforce in the NHS against a national shortage of practising allied health professionals, the challenge was a short term campaign geared towards raising awareness of AHPs in line with of the national AHP strategy for England, along with the opportunity to reach and attract any passive and active candidates seeking a role in a Trust which is focused on the support and development of their people. 

There are a vast range of professions involved, and with those being a vital cog in the smooth runnings of a hospital, AHP attraction and retention is one of the most important challenges that all Trusts currently face. Not only was the attraction of existing AHPs to work at the Trust a priority for the campaign, but so too was reaching out to the future generation of potential candidates: a vital objective as part of this campaign. 

The AHP strategy for England reflects how AHPs work in “multidisciplinary teams, so that those who identify as part of the AHP community working in a variety of health and care sectors can use it to continually improve and redesign services”. Building a stronger AHP community is a key part of this: to raise awareness of what AHPs do, and champion AHP professions and the services that they offer to communities. 

Just R worked with the Trust to showcase each profession and to elevate awareness of the roles, their place in a hospital and in a community, and provide snapshots of the work that they do to further encourage people to take the path of an Allied Health Professional. We added a dedicated page for AHPs to the Tameside & Glossop recruitment website and created real-life interview videos with members of the existing team who were able to express their passion for their role and their workplace, both driven to by a digital marketing campaign which reached over 1.3 million people. 

Three months is the minimum time recommended for a digital marketing campaign to gain momentum, due to the amount of impressions necessary to encourage people to click the all important call to action button, and for consistent messaging to tell the story of the Trust and roles available. 

Tameside AHP 07 22 34

Tameside AHP 07 225

Results

However, after running this campaign for 3-months, we were able to generate some really positive results:

  • Appointed 3 Qualified and 1 student Physiotherapist
  • 2 Qualified Radiographers appointed
  • 2 Speech and Language Therapists appointed
  • Over 1.3 million people reached
  • 150 enquiries of interest from a range of allied health professionals including Radiographers, Physiotherapists and Occupational Therapists.
Could we help you in your own staffing requirements?
Get in touch
Most Recent
Warrington and Halton ED Nursing campaign

1 Month, 5 Hires: How Just R Enabled 4 Midwives and 1 Pre-Reg Pharmacist to Be Offered Roles in Only 4 Weeks

VIEW STORY
Buckinghamshire NHS Midwifery campaign, Midwife

Creating a brand to drive results for Buckinghamshire Healthcare

VIEW STORY
The consortium Trusts of CapitalNurse

How Just R enabled CapitalNurse to bring 27 NHS Trusts together under one brand

VIEW STORY
Employer Branding for Bradford Teaching Hospitals

Just R forecast >£1m ROI for Bradford Teaching Hospitals, versus costly recruitment alternatives

VIEW STORY
The Christie campaign design, Nursing careers

Vibrant rebrand helps The Christie to establish a talent pipeline of over 100 Qualified Nurses in 6 months

VIEW STORY
NHS careers - routes into NELFT

The power of advertising: attracting over 2000 candidates to NELFT

VIEW STORY
BDCFT Admin NHS

Just R amass 134 enquiries of interest for BDCT admin vacancy in just 4 weeks

VIEW STORY
NELFT asset

NELFT attract over 130 AHP’s through collaboration with Just R

VIEW STORY
NELFT asset

NELFT attracts over 330 Qualified Mental Health candidates through digital marketing

VIEW STORY