31 Nurses Recruited, 270k Saved for Bradford Teaching Hospitals Vs Costly Recruitment Alternatives
Our partnership with Bradford Teaching Hospitals NHS Foundation Trust (BTH) has delivered a cost saving of over £270,000 through the delivery of a high-impact, values-based digital attraction campaign. Just R has collaborated with BTH on several campaigns since 2020, focused on recruiting Nursing and Support staff to the Trust.
Challenge
- To increase the number of permanent substantive Band 5 and HCSW appointments across the Trust
- Reduce agency spend and reliance on temporary staff
- Reach a wider community to encourage them to consider NHS careers
- Driving quality nurses and HCSW to recruitment events
Solution
- Building on an existing Employer Brand (created by Just R) to further align the workforce with the Trust’s values
- Targeted advertising to reach both passive and active candidates
- A dedicated team to provide candidate callbacks and prescreening
Results
- 59 job offers
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- 31 Qualified Nurses
- 32 HCSW
- £279000 saved
- 300% Return on Investment
- Campaign Reach >3 million people
- Refined Employer Brand and Value Proposition
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