NELFT Attract 45 AHP's Through Collaboration With Just R in First 3 Months

NELFT asset

North East London Foundation Trust’s most recent collaboration with Just R sees a greater focus on attracting to their Allied Health Professional workforce, with Children, Adult and Mental Health Speech and Language Therapists and Occupational Therapists being a main focal point due to the higher vacancy levels across NELFT’s localities.

NELFT employs over 900 Allied Health Professionals across 11 professions, who play a vital role within the Trust and account for around 15% of their workforce.

The current campaign has drawn enquiries of interest from 45 AHPs in just 12 weeks.

The Trust’s existing and familiar Employer Brand has a huge part to play in this, with Just R and NELFT having collaborated on a frequent basis over the last 5 years on building a strong and trusted brand, delivering high impact digital marketing campaigns, and building a bespoke recruitment website. Read more below. 

NELFT Assets29

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Previous work

Since 2021, Just R have worked with NELFT to design, build and maintain their dedicated careers website, to develop the NELFT employer brand, and to deliver high impact, values led attraction campaigns. 

Over the last 2 years, our campaigns with NELFT has accrued a recruitment pipeline of over 3,346 enquiries overall from AHP’s, Doctors, Nurses, Psychologists, Social Workers and more.

Candidates who enquire through Just R campaigns are placed in RPM, an applicant tracking system bespoke to each individual Trust’s campaign, building a sustainable pipeline for now and for the future. 

The commitment of the NELFT team to work in partnership with Just R to develop and maintain their employer brand not only increases the awareness of the Trust as an employer of choice locally, but in turn increases the retention of the workforce.

Total Under Offer: 17

  • 2 Student Nurses
  • 2 HCA/HCSWs
  • 1 Assistant Psychologist
  • 1 Psychology Student
  • 3 Qualified Nurses
  • 1 Psychology Graduates
  • 2 Qualified Speech and Language Therapists
  • 1 Student Mental Health Nurse
  • 1 Qualified Mental Health Nurse
  • 1 Qualified Occupational Therapist
  • 1 Student Occupational Therapist

“We refer to Just R as our partners – it’s a really successful, collaborative partnership. I’d recommended Just R to other Trusts who are looking for help in recruiting to hard-to-fill vacancies”

Cherrise Chand, Head of Resourcing, North East London Foundation Trust

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